(www.inkthinkerblog.com) — In addition to being something of a strange year, 2008 was also a transitional year for me and my business. I believe this played a big role in my goal attainment (or lack thereof). Change requires a lot of work, and oftentimes, a lot of paperwork. And if you don’t deal well with change and like to pretend it’s not happening by procrastinating, well, that can take up a lot of time. Which is kind of the point, but I digress.
So, changes in 2008:
- I changed my business model. At the end of June, I went from a sole proprietorship (Kristen King Freelancing) to an LLC (Inkthinker Communications). Note to self: next time, wait for the end of a calendar year. Taxes are about to suck hardcore.
- I did a lot more speaking engagements (but still didn’t get paid). Factor in preparation and planning, travel, delivery, and follow-up, and you have a lot of hours gone. Note to self: GET PAID.
- I fired two regular clients, my long-term clinical research editing gig and my paid blogging gig, both of which finished up around the end of October. (I’ll post another day about why I decided to move on from these gigs.) Note to self: Stagger planned income loss so I have time to make it up.
- I put a lot of eggs in the basket of another regular client, who I’m alarmed to see is responsible for 60% of my annual income. If that one goes down, we’re screwed.
- I took steps to position myself to attract clients with deeper pockets, but I failed to follow through on aggressively marketing to those clients, which is a major contributing factor to having so many eggs in one basket, and vice versa.
- I took on several long-term projects, some of which are still going on and draining my energy. Note to self: Plan better, be more firm on timelines in contracts, and be more disciplined about getting stuff off my desk faster.
- I traveled far more than I usually do. Conferences, family emergencies, and vacations (relaxation? what’s that?) that were NOT part of my game plan really threw me for a loop. Note to self: Put things on the calendar farther ahead and allow more breathing room in the schedule.
- I stopped keeping regular business hours. This one is pretty self-explanatory. I got loosey-goosey, which led to lots of procrastination and time wasting when I really should have been working and marketing and invoicing, etc.
- I failed to adequately care for my health. Last year, I didn’t eat right, sleep enough, or do several other things I know I really need to do to be functioning at minimum levels, much less progress-oriented levels.
Although not all of these changes were necessarily bad things, I didn’t plan for them or deal with them as well as I could have. And the health thing, well, that’s just bad news for anyone.
What about you? Did you have any business or habit changes last year that you think had a significant effect on your business? Or any changes that could have if you hadn’t overcome them? Leave a comment.
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(image: Ricardo Colombo)