TO: Red Lobster
RE: Endless Shrimp

Kristen King

Dear Red Lobster:

I just received an email announcement regarding your endless shrimp promotion that gave me pause. See below.

“Endless shrimp ends soon,” eh? Do we need to have a talk about the definition of the word “endless”? I think we might.

end⋅less

–adjective

1. having or seeming to have no end, limit, or conclusion; boundless; infinite; interminable; incessant: an endless series of complaints; Time is endless.

2. made continuous, as by joining the two ends of a single length: an endless chain or belt.

Origin:
bef. 900; ME endelees, OE endelēas. See end ¹ , -less

Related forms:

end⋅less⋅ly, adverb

end⋅less⋅ness, noun

Synonyms:
1. limitless, illimitable, unending, unceasing, continuous, perpetual. See eternal.

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.

I’m starting to wonder if you might not be sharing a copywriter with Taco Bell. As I told them, call me if you need somebody good. I’ll hook you up.

Love,

Kristen