EVENT: Personal Branding Through Social Media, Tuesday 9/15 in Northern VA

www.inkthinkerblog.com

DATE: Tuesday, September 15, 2009
TIME: 6:30 pm for networking and 7 pm for the event
COST: $15

LOCATION:
Project Performance Corporation
1760 Old Meadow Road, McLean, VA 22102

I’ve said it before and I’ll say it again: These days, a great resume just isn’t enough. To build your platform, snag an awesome job, and win lucrative clients, you need a strong personal brand to back up your official credentials. Think of it this way: personal brand = street cred.

On Tuesday, September 15, I’ll be presenting to DC Web Women on how I used social media to craft a strong brand online and I’ll share actionable tips you can use to build your personal brand.

Attendees will learn how to:

  • Identify your social media goals
  • Pick the right tools for the job
  • Work social media into your business routine
  • Build a targeted online presence
  • Increase your network of followers and friends

SIGN UP FOR THIS EVENT

About the sponsor
Project Performance Corporation, part of the AEA group, is a management consulting firm integrating world leading expertise in the areas of environment and energy with cutting edge IT and global management. Our customers include top government and Fortune 500 decision makers.

Contents Copyright © 2006-2014 Kristen King

Take Kristen’s Class “The Online Writer” at WriterHouse in Charlottesville, VA – 8/15 and 9/12

The Online Writer:  a Two-Part Workshop on Website Design, Blogging, and Web-based Work for Writers

Instructor: Kristen King

Part 1: Saturday, August 15, 9 am – 4:30 pm, Part 2: Saturday September 12, 9:00am-4:30pm

Register Now!

The Online Writer, Part 1: Taking Your Writing Online

Saturday, August 15, 2009, 9:00am-4:30 pm

Cost: $99 for members, $110 for non-members

Register Now!

www.inkthinkerblog.com — In Part 1 of the two-part Online Writer series, copywriter and communications consultant Kristen King, MPS, will give seminar attendees a soup-to-nuts picture of what it means to be a writer in the digital world. From staking out your piece of cyberspace with an effective writer website to using online tools to find work and secure new clients, King will equip you with the knowledge you need to make smart decisions about writing for online audiences and running your business with the help of the wild, wild Web.

Topics will include:

  • Websites, Blogs, and Social Media, Oh My! Your presence on the web
  • Finding Work (print and electronic) Online: Job boards, subscription services, and how to win the job
  • Paper vs. Pixels: What you need to know to write for online audiences
  • eBooks, Landing Pages, Auto-responders, and More: Work you may have never known existed
  • eLiterary Magazines: Finding them, submitting your work, and getting published

Attendance is limited to 15 students due to the hands-on nature of the course. Participants will be expected to collaborate in pairs or small groups throughout the day in interactive discussions, and will create personalized strategies in the final session of the day to guide their next steps.

There are no prerequisites for this course. Advance registration is required; no walk-ins will be accepted. Register Now! Continue reading Take Kristen’s Class “The Online Writer” at WriterHouse in Charlottesville, VA – 8/15 and 9/12

Lunch with Peter Bowerman, Thursday 6/4, Tysons Corner, VA

(www.inkthinkerblog.com) — If you live in Northern Virginia, love freelance writing, and don’t have lunch plans on Thursday, June 4, shoot me an e-mail for an invite to lunch with me, the original well-fed writer Peter Bowerman, and some of our friends at a small Lebanese restaurant in Tysons Corner. Not sure how much space the restaurant has to accomodate us, so we’ll figure it out depending on the response. Hope to see some of the Inkthinker crew there!

Contents Copyright © 2006-2014 Kristen King

How to Tell Your Clients About Rate Increases

(www.inkthinkerblog.com) — Speaking of increasing your rates, how do you tell your existing clients that you’ll be charging them more? James Chartrand comes to the rescue again with How to Increase Your Rates for the New Year over at Men with Pens:

2009 is just around the bend, and that’s usually the time when many professionals set their prices for the coming year. If charging more is the right thing for you, then it’ll soon be time to tell current clients that you’ll be increasing their expenses.

Fun stuff.

Writing that letter to advise customers of a rate hike can be uncomfortable, and it can be difficult to find the right words. You don’t want to lose clients, after all. You simply want to be paid a rate that you feel is fair for the work that you do and the time you spend doing it. Read More >>>

Something I loved about this article is the advice to help clients understand how your rate increase benefits them. Who’d a thunk, right? What was your aha moment in this article? Leave a comment.

Contents Copyright © 2006-2014 Kristen King

 

Reevaluating Your Rates for the Coming Year?

(www.inkthinkerblog.com) — If rates are on your mind, be sure to check out James Chartrand’s rate-setting series at Business Tips for Writers in the Freelance Writing Jobs Network:

Why You Shouldn’t Ask for a Raise

We all want more in life. More freedom, more fun, more money… It’s perfectly fine to want these advancements and a better life, and it’s perfectly acceptable to ask for these “mores” from others.

We could ask a partner for help to lessen our workload. We could find a friend and ask if that person wants to join some activity. We could ask clients for a wage increase on the work we do. Nothing ventured, nothing gained, after all.

But I believe there are times when you shouldn’t ask for more – especially when it comes to money. Read More >>>

How to Find the Confidence to Ask for a Raise

Last week we discussed circumstances when you shouldn’t ask for a raise, but there are definitely times when you should seek out that pay hike to better compensate yourself for a job well done.

The problem is that many people feel very uncomfortable discussing the subject of pay increases and money with their clients. Most writers don’t enjoy the game of negotiations, and they end up never asking for anything at all. They get stuck in a rut and stay there for a long, long time.

Why, though? What makes people stop themselves for asking for more money, especially when the situation proves a pay hike is deserved? Read More >>>

Figuring Out A Good Pay Rate for Writing

The pay rate of writers is a hot topic. With the wide range of pay rates for various types of writing, no one can really figure out what they should be charging or what they should be paid for their words.

Sure, we can all cry for industry standards and level out the playing field so that both clients and writers know what the going rate should be. It’s not going to happen anytime soon, unfortunately.

There are way too many factors involve in different types of writing for people to set a standard rate. Both print and web content pay rates vary according to readership, subscription numbers, types of articles, the amount of research… the list goes on. Read More >>>

Taking Baby Steps for a Better Pay Rate for Writing

Many writers struggle with the decision of pay rate. What is a good pay rate for a writer? What amount is my work worth? What can I get paid for my writing? What are others getting paid? How do I compare? What rates for writing should I set?

Oy. That’s a bunch of questions and they can be stressful ones to answer, creating a situation of doubt, worry and a dip in confidence.

I say, forget that. Instead of deciding your own pay rate, let your clients decide for you. How? Using baby steps and the ‘no’ point. Read More >>>

Preparing Yourself for Better Writing Rates

Once you’ve decided to establish rates for writing that compensate you fairly for your time and effort, you need to start standing up for yourself and putting your foot down.

That’s not easy. Many freelancers hold themselves back from setting better rates because they’re afraid of what people will say. But remember, fear holds us back from getting us what we want in life.

Some temporary discomfort can often bring us great benefits.

To better prepare you to command the rates you want, here are some tips on dealing with some negative circumstances you may have to face. Read More >>>

What’s the best advice you ever received about rates? Leave a comment or share a link!

Contents Copyright © 2006-2014 Kristen King

 

What’s on Your Plate This Week?

(www.inkthinkerblog.com) — It’s Monday! Just in case you hadn’t noticed. What do you have planned for this week? Did you take time off for the holiday last week? Are you catching up? Or is it just another day in the (home)office?

Tell me what you’ve got planned.

Me, I’m catching up. I had planned to use Thursday through Sunday as a time to tie up loose ends, get organized, etc., but I ended up feeling crummy and getting nothing done. Oops. What’s your story today?

Contents Copyright © 2006-2014 Kristen King