If you want to succeed in business, you need to know how you define success. What’s the best way to do that? Write a mission statement for your business.
A mission statement is a brief, specific statement of what you do, why you do it, and what it means. Bplans.com describes it as
…a cross between a slogan and an executive summary.
Just as slogans and executive summaries can be used in many ways so too can a mission statement. An effective mission statement should be able to tell your company story and ideals in less than 30 seconds.
And what will an effective mission statement do for you? The How-To Network says,
It has one common function: to guide you and your employees in making critical decisions that effect the direction of your company.
A mission statement identifies your company to its customers, vendors, the media and others that will be using or requiring its services or products. It is about providing solutions and adding value to your customers and market.
As we end the first month of the year, take some time this week to evaluate your business’ reason for existence, values, and goals. Once you have a few ideas down on paper, check out these resources for some tips and tools for putting it all together:
- Writing a Mission Statement
- Mission Statement
- Mission Statement: How-To Create A Mission Statement
- Free Tips for Creating A Mission Statement (and Examples)
- Nightingale Conant’s Mission Statement Builder
- FranklinCovey’s Mission Statement Builder
- For Fun: The Flag Patented Mission Statement Generator
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Contents © Copyright 2007 Kristen King. All rights reserved.
Contents Copyright © 2006-2014 Kristen King
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