Check out the list of 10 fail-safe failure inducers, and leave a comment with the ones you’re guilty of committing. Here are my business sins for all the world to see:
#4 – Uh, testing my ad copy? Why would I do that? Oh, wait, because it makes sense, I see.
#5 – Giving people the urgency to purchase my services now? Why would I do that? Oh, wait, to make money, I see.
#6 – Attracting my target audience? No I get crazy cheapskates. Now, I’m not talking about my regulars — I’m talking about the illiterate people who found me SOMEHOW and leave me barely intelligible voicemails at 7 a.m. on a Saturday promising that their book is the next big thing and we’ll both be MILLIONAIRES if I only edit it for free. Riiiiight.
Your turn! Confess.
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