Addendum: Please do read the comment trail here. Jason has visited to share some comments and I have responded. I hope others will join in the discussion, but either way, what’s there is worth reading and adds value to the original post.
Additional update: Jason has posted new information about the contest.
www.inkthinkerblog.com — JibberJobber has a branding problem. Apparently they also have a cashflow problem, because they’re asking the blogging community at large to give them a solid value proposition rather than hiring someone to do it. It’s an interesting concept, I must admit, and their Jason Alba is pretty frank about how desperately they need our help:
Last week I got an excellent e-mail that had me ROFL. The timing couldn’t have been better, as I have already had this contest in mind. Here’s the e-mail:
Dude – What does this site do? You need to put the value proposition on the front page, in as few words as possible, so I don’t have confusion as my first emotion upon visiting. At the very least, the About Us should start with that. Later, you can get to the whole “I was born the son of a sharecropper, blah blah” I *think* you have interesting stuff: let me know it for sure, right away. OK, now, I’ll go back to the beginning and try to figure it out :-) -Dave
Dude. Called on the carpet. Again.
For all the blog posts I’ve written on personal branding, elevator pitches, bragging and the like, I’ve grossly ignored the essential branding message.
And Dave hit it on the head.
Well, at least they’re honest!
And there is a prize package of cash and gifts. But when I think about how much money JibberJobber is going to make on their new value proposition one people know what the heck it is they actually do and want to pay them for it and compare it with the “at least $600” they’re offering in prize money (in conjunction with a premium JJ membership worth $495, which, seeing as how no one seems to know clearly what they do, I may not actually want since I don’t know if it’s useful to me), I’m unimpressed.
Well, no, I take that back. I’m actually very impressed, because they’re using a contest to get something that would otherwise cost them a lot more money. But that doesn’t mean I think you should participate. I’m not telling you that you shouldn’t, but I’m telling you that I don’t advise it. Here’s why:
- The prize does not come close to matching the value of what JibberJobber will be getting.
- Selection criteria for the winner are sketchy at best.
- Jason can use ANY branding statements submitted in his materials regardless of who wins, so you could not win and not get the cash and JibberJobber can still use it. Forever. For free.
Red flags, anyone?
I will not be participating in the JibberJobber value proposition and branding contest. Will you? Why or why not? Leave a comment.
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