www.inkthinkerblog.com — In response to the last article of Hope Wilbanks‘ three-part guest series on private label rights (PLR) articles, Dina posted this comment:
Has anyone considered that selling PLR content is pretty much taking a hit on the entire profession of copywriting? You’re basically undermining our value by cranking out low-cost content and reselling it really cheap.
I mean really, you’re taking down the entire profession by doing this. When you turn around tomorrow and want to charge your clients $40, $50, $70 or $100 [per hour] for your work, and they object because “they can get content cheaper,” this is why?
It’s worse than syndicated articles. At least in that case, you get credit and link love in exchange.
Am I alone here in this feeling? I mean really, copywriters complain plenty about how difficult the article crap factories make it for us to be paid what we’re worth, and here the PLR copywriters are actually contributing to the problem.
Although my experience with PLR articles is limited (which is why I asked Hope to write about them instead of doing it myself), I do have an opinion. And since by now you know I’m not particularly inclined to keep my opinions to myself, here it is.
PLR content is vastly different from magazine content, professional web copy, or syndicated articles (which, for the sake of clarity on my position here, I think is a term Dina is using to refer to what you find in article directories such as EzineArticles.com). While I do see her point, I also think that the audience for PLR articles is not the same audience that we’re targeting as professional copywriters or magazine writers or what have you. At least, it’s not the same audience I’m targeting. Let me break down what I mean.
Magazine Content
The editors of high-quality, decent-paying publications don’t want something that was churned out in 10 minutes, is not targeted to their audience, and can appear, even in a limited number of other venues, in various sliced and diced formats. They want professionally written, customized editorial content written to their specifications by experienced and skilled writers who put a lot of time and effort into researching, interviewing, and writing. PLR buyers/subscribers/whatever are less interested in quality and tailoring and more in usability and availability. Their goals are not the same as those of a magazine editor, so the content they seek would be different because it serves a different purpose.
Professional Web Copy
There’s a difference between attracting traffic to your website and achieving strategic objectives. If your only strategic objective is to get traffic, well then, keyword-rich PLR articles will most likely do the job, the whole job, and nothing but the job. But if you’re trying to present a carefully crafted, high-impact professional image and marketing message, PLR articles are not the content you want on your website. Like with the savvy magazine editor, no smart business owner is going to shell out $30 for 100 PLR articles (I am totally fabricating those numbers, people — don’t get your panties in a bunch) and slap the content on his website and wait for the orders to start rolling in. It doesn’t work that way. The kind of copywriting clients I want are the ones who get the difference between a website and an effective website that’s part of a cohesive, integrated marketing strategy.
Syndicated Articles
When I write articles for article directories, I do it for me, not for the people who may reproduce the article. I craft articles on targeted topics specifically to promote my products, services, and blogs. Yes, I do keep in mind that I want to write articles that others will want to pick up and use, but I select the topic specifically to serve my own interests. And that’s why I use a directory like EzineArticles.com that makes it clear that anyone using my articles needs to use them the way I wrote them and with my resource box and contact information intact. PLR articles are written to serve the interests of the user. And yes, the writer can make some decent money, but this is not a marketing tool. It is straight content that the purchaser can use in whatever way and form he or she desires, with no requirement to attribute the content. Again, we’re talking about different audiences.
In Other Words…
When I’m marketing my professional copywriting services, or editing, coaching, or speaking services, I am marketing to a vastly different audience from people who are looking for fast, cheap content to fill up a page. There is nothing inherently wrong with looking for fast, cheap content to fill up a page. It’s a smart business move to get what you need as quickly and inexpensively as possible — you can’t argue with the logic. However, that’s not who I’m selling to, so I don’t see PLR as being competitive with my work.
If I quote a price for web content and the prospect come back with, “I can get the same thing for 20% of what you just quoted me,” I tell them to go for the deal. My rates are how much it costs to work with me. If you want to work with me, this is how much it costs. Other people charge more and other people charge less. But if someone is charging way less, you have to wonder why. The bottom line is that you get what you pay for. If you’re paying for content to fill up pages for Google AdSense revenues, well, you probably don’t have to pay much. Good for you! But if you’re paying for an investment in the success and presentation of your business, it doesn’t always behoove you to go with the lowest bidder. The lowest bidder is the lowest bidder for a reason. Think about what that reason is.
Now It’s Your Turn
I’ve rambled on long enough. What do you think about PLR content? Are PLR articles a threat to the very nature of freelance writing, or are they another piece of the puzzle? Do you feel that you’re competing with PLR content when you’re bidding jobs? Leave your comments, and don’t be shy. This is an issue worth discussing.
Tags: freelance writing, PLR, private label rights, sources of freelance income, freelance writing jobs, selling your freelance services, making money as a freelance writer, james chartrand, men with pens, catalyst blogger, kristen king, inkthinker
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Kristen is right – the target markets for PLR articles and copywriting are totally different. The way I see it, those who want PLR articles are usually the ones who are running sites strictly for AdSense or other PPC income. They are not worried about getting an effective sales letter or corporate profile written; they want a ton of keyword-rich content for the lowest price they can find.
I’ve also found that those who buy PLR articles may be the ones who would tell you that your quote of $15 for a 400-word article is “way too high.” They would not want to work with that kind of price, so they would probably not end up being your client anyway if those were the prices you were charging. If they did end up a client, they may even end up trying to nickel and dime you to try to get you to reduce your price. In my opinion, PLR articles meet their needs and satisfy them so that other types of writers (copywriters,
e-book writers, etc.) do not have to deal with that type of client.
Peoples’ perceptions about pricing are all skewed, so PLR articles may be the only way to reach a portion of them without having to battle to the death to get your promised payment. Before I knew how much e-books should be priced at, I quoted a client $225 for about a 40-page e-book. She told me that the price was too high and no one would ever pay that much. This is the type of person that might benefit from PLR articles and then you would not have to deal with the inevitable price negotiation that would probably end badly.
Kristen,
Thanks for shining the spotlight on this topic, and for the link. I think you’ve made a good point with the different audiences. However, I will say this. You refer to these as “ten minute” articles, which is what they ideally should take to turn around, for that price.
But it doesn’t take ten minutes to write a full page of article copy. It takes nearly an hour, and it can take a couple of hours if you want to make it good.
I know there are writers out there typing their fingers to the bone for this blasphemous fee. Why anyone would do this is beyond me. It’s an assault to the entire profession (yes, I’m being dramatic but what the heck).
In your last point, where you explain to the client that they are free to go and purchase the article factory churn versus paying the fee for working with you and getting high quality materials… can’t argue you there either! That’s exactly what happened to me.
The client stayed. But I could have done without the essays I had to write, and the phone conversations where I had to explain the difference as you did.
When they hear “$7 articles,” that’s ALL they hear. I don’t know for certain if whatever he was tempted with was PLR content, or what that even means (feel free to explain). But I do know that I’d prefer not to support it, because it doesn’t serve me in my business.
I’m pretty stubborn… so let’s see how I’m managing to deal with PLR content in another 2 years… ;)
Thanks for offering your input on this topic.
Dina
Leigh & Dina,
Thank YOU for continuing this discussion. I think you both bring out some valid additions to the consideration of PLR articles and I appreciate it.
Leigh, I like how you pointed out that PLR articles can be a way to reach a different market segment if that’s what you want to do. It’s one tool in a big toolbox of freelance possibilities, and no, it may not be for everyone.
Dina, you are dead on that when some people hear “$7 articles,” everything else just goes in one ear and out the other. There may be a little drama in your comment, which personally I rather enjoyed, but I totally see where you’re coming from.
The thing is, and I think this is worth really emphasizing, writers choose what rates they are going to charge, the quality of work they will produce, and how they’re going to market their wares. This isn’t like some kind of indentured servitude wherein freelancers spin straw into gold for a psychotic taskmaster with one hand and frantically type PLR articles with the other. This is a professional decision that, theoretically, has some sort of strategic impact on business goals for the people who do it.
Whether you agree with it or not, writers have the right to create whatever the heck they want and charge whatever they can get for it. I know some folks who are darn good and can write a really, really good general knowledge article in less than 30 minutes. If you can bang out a couple of those a week, package them, and sell them to multiple buyers for a low individual rate while raking in a tidy cumulative profit, why shouldn’t you? That’s what these PLR articles are. And yeah, a lot of them are crap, but who cares? My God, look at BLOGGING. All of these melodramatic 16-year-olds (and, alarmingly, adults) who are 2 kewl 4 gd grammer ROFLMAO are a boil on the blogging world in a lot of ways (and the public school system, but that’s another rant), but they’re also its foundation.
Will I start a PLR business? Probably not. I don’t have that consistent productivity level that would really be necessary to be good at it, and I’m not interested in the commitment. But I would consider it in the future, because I think it has the potential to be quite lucrative when done right.
More thoughts? Let it all hang out, folks!
kk
Great discussion here! Who knew my guest post would raise such a ruckus. :)
It is important to remember that writers cannot be “lumped” together into a single category. The truth is, there are many colors of the rainbow when it comes to writing as a paying career. The PLR market (which IS a market all its own) is just one tiny piece of the writing pie.
I think it’s very unfair for any writer to thumb their nose at a fellow writer simply because s/he writes and sells PLR. There is a huge, thriving market for PLR.
The truth of the matter is that writers are going to be around forever, turning out PLR articles, as long as Internet Marketing is alive. So why not EDUCATE new writers, and TRAIN them to write good, quality PLR content,
instead of sticking your fingers in your ears and pretending like it will all magically disappear?
There is a particular market for PLR, which is wildly different from the copywriting market, and any other market. Who’s to say a PLR writer is any less of a writer than one who writes for glossies, creates advertisements for humongous companies, or authors the next best seller? We’re all one big family. Let’s act like one. ;)
Hope Wilbanks’s last blog post..Are Your Words Like A Tornado?
Hope,
If you’re implying that I’m the person “thumbing my nose” at you, that was certainly not my intention. :) I think anyone who turns a craft into a profitable business should be commended. I have a huge respect for all self-employed professionals and business owners.
I think what it all boils down to is the person (writer) at the bottom of the heap. If someone out there can truly write an article of good substance in ten minutes, then great, profit from your skill.
The problem happens when writers lie to themselves about how long it takes to complete the task. I know the *typical* writer personality all too well… the majority are creative, sensitive individuals who are easily taken over by stronger personalities. (Not accusing anyone here of that, of course – we each know ourselves better than anybody).
If you charge $7 per article, and you’re spending an hour on it, then you just made $7 per hour.
That’s not right. I would encourage the “indentured servants” of the writing world, as Kristen so cleverly coined, to avoid behaving in such a desperate manner.
Hope, I agree with you that “we’re all one family.” So in my estimation, NOT working for less than you’re worth, is a way to support the writing profession on behalf of all of us. And I’m not saying that YOU’re not working for what you’re worth – because I don’t know your situation.
But I do feel it’s worth pointing out and exploring the different viewpoints. If I really wanted to turn a blind eye to this topic, I guess I wouldn’t be here, huh? ;)
Thanks for the lively dialogue, all.
All great points, Dina. I agree that writers are on the bottom of the totem pole, making us the ones to build those “foundations”. I also agree that you should never work for less than you’re worth. But from experience, I can tell you that when I’m given an assignment (for articles) on topics I’m experienced in, I can write an article in as little as 10 minutes. Of course, if the topic is foreign to me, then it requires research…which raises my price.
It’s wonderful to have these healthy discussions, because we who have more experience can shed light on such subjects to those who are coming behind us. :)
Hope Wilbanks’s last blog post..Are Your Words Like A Tornado?
I have some seriously strong issues with PLR content in general. I had subscribed to this blog out of some bit of curiosity, and after seeing the series promoting PLR, I promptly unsubscribed and wrote a long post on my own blog. It’ll run on the 28th, and you’re all invited to come get my opinion.
Short story? PLR sells out the Internet and gluts it with repetitive content for the sole purpose of money. There is something very inherently wrong with that: Money is the only goal.
The Internet can only handle so much content and will eventually crash. PLR contributes to this in a serious way. One PLR guru spits out 7,000 PLR articles a month to members who then continue the web feeding. That is NOT a tiny piece of the pie, as someone mentioned. Rehashed, reworked, regurgitated… spun, cut, chopped… whoo hoo. What happened to creativity, originality and building an Internet that offers something valid and good to all people who use it?
Do any of you realize what PLR does? Does anyone realize the problems this creates for surfers coming online each and every day?
Go beyond the argument of target markets. What kind of world are you promoting when fast and cheap is all that matters? What effect does this have on the writing profession or the web in general?
A PLR writer *is* different than other writers simply because of the moral beliefs and ethics that person upholds. Whether it’s from ignorance, inability to see cause and effect or a lack of caring about anything beyond personal gain is up for debate. There is much to be said for a person in any profession who stands up for the good of the whole rather than the best of the one.
My god, I can’t believe someone wrote that. Seriously.
Good god, people. You have talent. Use it for something better than pimping the Internet with cheap services.
Since this blog has no subscribe to comments feature installed, I’ll try to check back for what I’m sure will be a slew of commentary about my strong words.
I am so glad people are talking about this. I thought PLR was an interesting idea when I first heard about it, but I saw a lot of disparaging opinions about it among professional writers. But after looking into it further, I was confused by those opinions–because it seems like the target PLR market isn’t the market that buys my content. They’re the market that looks for 100 articles for $500–not the folks I usually sell to, but that doesn’t mean there isn’t money to be made there.
Look, someone who is willing to pay for quality content has a specific goal for that content–something like building an education website that will become the source for info in its niche, selling products, maintaining a certain corporate image, and so on. These clients know exactly what they want their content to do and they aren’t looking for boilerplate text that appears everywhere else on the web. .
The people who need that type of content are looking to build big sites to generate traffic with low overhead. They aren’t going to buy articles at $100 each or thousands of dollars of content. They usually don’t have the budgets. They’re the type of people we’re thinking of when we say “not every client has the budget to work with me; I’m not the right match for everyone.”
I understand why copywriters get nervous about PLR, believing it’s undermining their own businesses. But they’re really serving very different markets; there shouldn’t be much competition.
I’ve heard a little about how PLR content is somehow ethically wrong because it undermines the work of writers, but I’m not really sure this is the case. I’ve looked at the numbers and seen that I could, in theory, make more for a pack of 10 PLR articles than I could selling those articles one time to one client. It might provide me with a way to reach a market I don’t normally appeal to, because I charge too much. I think that selling PLR is a business decision that may be right for some–and there will always be clients who want custom content.
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@James – Couple of things to respond to in your comment…
after seeing the series promoting PLR, I promptly unsubscribed and wrote a long post on my own blog
That is certainly your choice, but (1) the series was not promoting PLR but rather defining it and talking about the pros and cons and (2) I think it’s a shame that you would blow off the rest of the content of this or any other blog (this is the first time a discussion of PLR has ever appeared, btw) because you didn’t like one particular group of short guest posts.
There is something very inherently wrong with that: Money is the only goal.
It’s probably narrowsighted to suggest what another person’s goals are, but I would venture to guess that there are goals other than solely making money. There are easier ways to rake in a few bucks. But regardless, the goal in business is generally to stay in business, and a certain level of profitability is required in most cases. Samuel Johnson said, “None but a blockhead ever wrote except for money,” and I tend to agree with him most of the time. ;)
One PLR guru spits out 7,000 PLR articles a month to members who then continue the web feeding. That is NOT a tiny piece of the pie, as someone mentioned.
That is also NOT the common denominator in PLR articles or any other field. My God, does this guy do anything BUT write these articles? Like eat, sleep, or go to the bathroom? You can’t judge an entire industry by one individual, particularly by one who is not representative of the industry as a whole.
A PLR writer *is* different than other writers simply because of the moral beliefs and ethics that person upholds. Whether it’s from ignorance, inability to see cause and effect or a lack of caring about anything beyond personal gain is up for debate. There is much to be said for a person in any profession who stands up for the good of the whole rather than the best of the one.
Correct me if I’m wrong here, but are you saying that people who set a rate for articles that you personally feel is two low are immoral and unethical? I’m not even sure how to respond to that. I sincerely hope I have misinterpreted what you said.
My god, I can’t believe someone wrote that. Seriously.
I think you’re taking my remark out of context and overlooking the point I’m making there. (1) Maximizing return on investment is a fundamental principle of successful business. That’s why writers often refocus queries or rewrite articles to sell them again. This is like Business 101 here. If you can legally sell and article multiple times and make more money on it than if you had sold it just once, where is the problem? (2) There are a lot of God-awful novels out there. Does that mean you shouldn’t write a novel if you want to, because some of what’s already out there is terrible? There are a lot of horrible blogs out there, but that has not stopped you from blogging because, presumably, you think you’re not one of the horrible bloggers. If a writer thinks he can write good PLR articles, why shouldn’t he? Because other people have written bad ones? Give me a break.
I guess my bottom line is that I take issue with writers who try to bully others into having the same view of the writing business that they do, and I think that’s what you’re doing right now. If you don’t want to write PLR articles, and I think it’s pretty clear that you don’t, no one’s saying you have to. But to question the ethics and morality of people who choose a different business model from yours is extremely narrow minded, judgmental, and, frankly, tacky.
I’m not interested in writing PLR articles for reasons I’ve described earlier. But I believe PLR writers have the right to create PLR articles if they want to without being made to feel inferior because of it.
@ Kristen – Thanks for responding to my comment. I’m going to take some time to think about what I want to respond, because I think if you’re open enough to debate, then I’d certainly like to discuss the situation in a way that doesn’t come off as bullying despite my strong views.
I’ll have something back for you soon, and again, thanks for responding in a manner that shows me you’re open to polite discussion. I *can* do that, believe it or not. ;)
James Chartrand – Men with Pens’s last blog post..Why Your Novel Isn’t Written Yet
@James – Classy response. I approve — and I believe you. ;) Looking forward to your further comments.
Incidentally, I’m looking into a “Subscribe to Comments” feature. Thanks for reminding me!
Alright, I’ve done a little bit of thinking and have some ways to go on this. I noticed that Jen at Catalyst Blogger posted something today, so that’ll be another place I’ll hang out for discussion, and I have my own post going up tomorrow at Men with Pens, so there’s a third spot.
I’ll be dreaming of PLR for the next week.
First off, alright, I’ve stuck you back on my feed reader. I’m French. We have knee-jerk reactions and hot tempers. I’ve also had a supremely bad experience with pro-PLR writers before, and I didn’t feel like a repetition. You were right to tell me it was a stupid thing to do, because I put you on my feed reader for a reason to begin with.
Now, hopefully, I’m not going to make myself look like an absolute shoite with my comments, so my disclaimer is, I really want to discuss, not be a jerk.
Regarding the PLR guru and his 7,000 articles a month: He is not the only one and there are more like him. He doesn’t write his content – he hires WAHMs dirt cheap and gets them to crank out content like there is no tomorrow. Then he sells it. He is a content seller and he is representative of the PLR membership clubs on the net.
I saw a stat the other day that mentioned that even with 1.6 million new ‘net users a month, product saturation of PLR content could happen in as little as two years. Not good, that – no one wins.
Eradicate PLR, and buyers would have to 1) pay more for their product, 2) respect writers and 3) slow down their purchasing to avoid saturating the Internet. I, for one, want to see the web become something great. As is, it’s getting pretty damned cheap. Are writers really all about get in, make a fast buck and get out while the getting’s good? Not me.
For this:
I did not say that setting low rates for articles is immoral and unethical. I don’t look down on people who set low rates.
I believe that there is a moral implication involved in any professional field to improve the conditions for the whole group. I don’t think that each man is an island. The moral and ethical issues I mention are that I think it’s immoral and unethical to not care about anything more than glutting the Internet.
I’m saying that with a little education, a look at all sides and the potential effects, PLR writers might feel differently about what they do. Do they not care about the moral aspects of selling just to make money?
Drugs sell and they sure make money – but they have effects and results, the same way that PLR does. I care about the Internet crashing and the glut of poor content and all the garbage that goes on behind the scenes. I care that my teen can’t research her English project properly because she can’t sort the crap and the inaccurate from the good.
You wrote:
In itself, nothing. It is the effect of that phenomenal reselling on the Internet and the writers’ profession bringing ethics into the situation. There are good business ethics and bad business ethics – business 102, perhaps.
As for legally… well, let’s be honest. There’s a lot of illegal stuff going on around the Internet.
You wrote:
Point. I’ll agree with this one. There is bad something everywhere. I also make it a point, personally, to help people write better novels and be better bloggers. There is better than PLR out there. I’m all for better. Aren’t you?
You wrote:
Not really. Debate, discussion and questioning is part of Canadian values. We aren’t a people who turn a blind eye and we’re very much a culture who focus on the whole rather than the one. It’s been my experience that Americans tend to be more the opposite, with man as an island and shrugging other people’s actions off as long as their own are solid. I think we have a convergence of cultural mindset going on here. I’ve been raised to speak up when I feel something is wrong. Other cultures are raised to stay quiet, I guess. Not sure.
I don’t want to be a bully, though. My apologies for that.
James Chartrand – Men with Pens’s last blog post..Why Your Novel Isn’t Written Yet
It’s interesting, this PLR stuff. But if you bang out a bunch of generic articles and sell them to a whole lot of people for their Web sites, couldn’t all the Web sites end up looking essentially the same (other than whatever individual tweaking the buyer gives the articles)? So how would someone gain a competitive advantage by buying these articles, if 10 or 20 or 50 other people are also buying them? Or am I missing something here?
Debbi
@ Debbi – PLR Buyers try to avoid this issue by modifying the text and altering it slightly. Most buyers change words like “might” to “could” or “may” to “possibly”…
Some buyers buy cheap PLR and have writers rewrite, reword or paraphrase the content. So they end up buying once for the articles and buying again for the rewriting services. Had they gone with original content from the start, they would’ve ended up with the same out-of-pocket expenses.
In the end, there is no business advantage beyond filling up pages and hopefully being the resource a visitor chooses. The buyers that choose the PLR route don’t stand out – and in a virtual world where standing out is *everything*, they shoot themselves in the foot.
@ Kristen – THANK YOU for the subscribe to comments!! You just made my day!! And you should blog about how Blogger blogs *CAN* install this feature!
James Chartrand – Men with Pens’s last blog post..The Importance of Suspending Disbelief
Forgive my ignorance…what does the acronym PLR stand for?
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@James – Thanks for the ongoing discussion. I don’t agree with you on everything, but I have a MUCH better understanding of what you’re saying and it makes complete sense. I’m glad you came by and jumped right in. :)
@LL – PLR = private label rights. You can follow the links in this post back to more information about PLR articles in the series that sparked this discussion in the first place.
kk
@ Kristen – Nearly jumped right into my grave ;) I’m still workin’ on those knee-jerk fiery Quebecois reactions. It’s a loooong learning curve.
James Chartrand – Men with Pens’s last blog post..13.2 Design Questions From Students
@James – It’s one of those learning curves that never ends, too. We’ll always be figuring out how to navigate the world for our whole lives. Sigh.
kk :)
I am not opposed to it – just the opposite in fact.
Let’s say I find a niche that has fifty solid keywords. I write fifty articles and sell them as five PLR packs with ten articles in them. The fifty articles took me about eight hours to write. In the end, I have the potential of making close to $2000 from these fifty articles. I’d say that’s not bad.
5 packs of 10 articles each
Cap each pack at 25 quantity
$15 each pack
Assuming all 125 of the packs get sold, that’s $1875
Not bad for eight – ten hours of work, which is about what this will take me!
I don’t look at these as hurting the industry. I’m just filling a need and it frees up my time to write things that are more meaningful but not immediately rewarding or that I will never get paid for, like poetry I don’t choose to publish and journal entries. Nothing hurts creativity more than worrying about money.
These articles don’t need to be great. They aren’t supposed to reuse them – they’re supposed to rewrite them and make them different.
I don’t think it hurts copywriting at all – it’s a new category.
Copywriters
Ghost writers
PLR content providers
Besides, I would rather write these fifty keyword articles for myself than for a client who will pay me $8 each at the most for them.
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I can see how PLR could be extrememly useful to small businesses who might want some articles on their website or blog to appeal to a particular niche that they know nothing about – they rewrite the articles to suit their site’s style and they’ve paid the PLR writer instead of spending time researching that niche. But so many businesses copy the PLR directly, changing one or two words or nothing at all.
The other problem is – as mentioned above – the low quality of so much PLR out there, that gluts the market and floods the internet with sub-par content.
Rather than boycott PLR altogether, copywriters could use their position as expert professionals to better educate businesses about best practise for using PLR. So many small businesses just DON’T KNOW THE DIFFERENCE between good and bad PLR, except that one costs less than the other. They don’t know the difference between a PLR content and a finished article, or why placing badly-written or duplicate content on their website could harm their business. PLR is here to stay. I think we should accept this and use our copywriting superpowers to educate people to use it wisely.
Boy, am I ever late to this discussion. Only happened here while reading up on PLR and writing.
PLR by itself serves a market demand. I don’t see how writing to fulfil this demand is inherently wrong. The problem happens when the buyer publishes the PLR as it is. It is up to the buyer on how he uses PLR. In my opinion, PLR serves as a framework or a structure for you to rewrite with, or use to create your own unique product using your own words, input and ideas.
There is something to be said about ethics, as in any business. But the aim of business is to make money, with doing harm. In the end, the buyer or writer has to make their own decision on how and what they do.
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