An Open Letter to Taco Bell (following up on my Tweet of May 17, 2008) — Dear Taco Bell,

Question marks and exclamation points are not interchangeable. In other words, it’s time to fire the person who wrote the copy for these signs:

taco bell advertising error typo punctuation

taco bell advertising sign typo error punctuation

If this leaves you in need of an outstanding copywriter, please contact me.


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2 comments… add one
  • Kurt Nemes Oct 4, 2008

    Kristen. Thank you so much for posting this and the other two presentations from the AIW pushing the electronic envelop workshop. The workshop was a resounding success and has given me the confidence to start blogging again. I just subscribed to your newsletter and am looking forward to the first edition.
    All the best.

    Kurt Nemess last blog post..Podcasts from NPR Mentioning Alzheimer’s

  • Kristen King Oct 6, 2008

    Glad you enjoyed it, Kurt. There are lots of posts about the seminar, so make sure you get them all! Do a search on “Push the Electronic Envelope.” :)


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