Advertising for Dummies: Why Proofreading Is Essential for Business Success

Kristen King

www.inkthinkerblog.com — I posted this at my women’s business blog Biz Chicks Rule yesterday and thought you would enjoy it, too. (Of course you’re already a BCR reader, but this is for the OTHER folks who don’t religiously follow every word I publish online. You know the drill.)

I inserted a green arrow in the screenshot to show you where the problem lies. Here’s a closer look, highlighted by the yellow arrow:

Oy to the vey. Say it with me: SPELL CHECK. Do I even need to tell you how stupid these kinds of errors make you — and your business — look? I sincerely hope not!

Here are some of my favorite public oopses:

“the figthing Irish” in an MSN ticker notice about Notre Dame football
a recall of several thousand pounds of “tainted beef panties”
“the final decision will be made at the desecration of your supervisor” in an e-mail from a boss I had in college
“free unifrom with six-week class” in a flyer from a local karate school

Worst advertising typo you’ve ever seen (other than this one)? Leave a comment.

(screenshots from Biz Chicks Rule captured by yours truly)

Tags: women and business, women in business, women, woman, business, advertising, proofreading, embarrassing typo, advertising typo, typo in an ad, biz chicks rule, kristen king