Grammar Rules Copywriters Can — and Should — Break

by Kristen King on November 11, 2008

(www.inkthinkerblog.com) — My pal Susan Gunelius has a killer article on Entrepreneur.com about the importance of effective writing (versus letter-perfect, unfailingly grammatical writing). Her recommended rules to break:

  1. Don’t use contractions.
  2. Prepositions are unacceptable to end your sentences with.
  3. Don’t use no slang, dawg.
  4. No sentence fragments.
  5. Once-sentence paragraphs are not okay.

Read Susan’s article, Copywriting Grammar Ain’t Perfect.

Contents Copyright © 2008 Kristen King

{ 5 comments… read them below or add one }

Lori November 12, 2008 at 9:55 am

I won’t, dawg. :))

Lori´s last blog post..Your Blogging Platform

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Susan Gunelius November 12, 2008 at 9:57 am

Thanks, Kristen!

Susan Gunelius´s last blog post..Is a $3 Million Super Bowl Ad Worth It?

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Jo Golden November 16, 2008 at 12:49 am

I really want to add, “stop it with the strange orphaned endings”. Love to see that period “inside the quotes.”

only writing my own copy at the moment, but I like to make up/break rules…

Jo Golden´s last blog post..Online Research Strategies

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stephenie November 16, 2008 at 10:20 pm
TatteredScribe November 18, 2008 at 8:35 pm

I love it when writers break the rules…but only when it’s done effectively. I get really upset at the grammar police when they see a fragment in another’s work and simply cannot grasp the fact that it was done stylistically. It’s like they stamp a big ol’ red “FRAG” and you want to slap them in the head afterward.

TatteredScribe´s last blog post..Six Questions with Greta Sproul

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