Grammar Rules Copywriters Can — and Should — Break

(www.inkthinkerblog.com) — My pal Susan Gunelius has a killer article on Entrepreneur.com about the importance of effective writing (versus letter-perfect, unfailingly grammatical writing). Her recommended rules to break:

  1. Don’t use contractions.
  2. Prepositions are unacceptable to end your sentences with.
  3. Don’t use no slang, dawg.
  4. No sentence fragments.
  5. Once-sentence paragraphs are not okay.

Read Susan’s article, Copywriting Grammar Ain’t Perfect.

Contents Copyright © 2006-2014 Kristen King

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