Short Film About the Impact of Good Copywriting

(www.inkthinkerblog.com) — I found this via Pete Savage’s Savage Marketing Newsletter, and it just took my breath away.



What do you think?

Contents Copyright © 2006-2014 Kristen King

 

Comments on this entry are closed.

  • Ken Norkin Dec 9, 2008 Link

    Great example of great copy.

    My rabbi used this story in a sermon earlier this year. I wouldn’t be surprised if he had seen the video.

  • Kristen King Dec 10, 2008 Link

    It really makes you think about the message you’re sending, doesn’t it? So well done. Glad to hear it’s getting people talking about communication.

  • Damaria Senne Dec 11, 2008 Link

    I liked it so much I also had to share it with other writers I know.

    Damaria Senne´s last blog post..Moving soon

  • Matt Bruce Dec 11, 2008 Link

    That was inspiring and educational. And all it took was simply changing the focus of the sign from the beggar to the pedestrian. I have shared it with others, too. Thanks. :)