(www.inkthinkerblog.com) — I’m at SOBCon09 in Chicago with @lizstrauss and @starbucker. I’m taking notes as people talk, so there will be typos; deal with it. First on Saturday, discussion panel. But I’m tired and it’s hard to keep keep track of who’s talking, so I kind of gave up about 10 minutes in. But basically, this was the gist of it. Honest.
Chris Garrett — Uber ProBlogger / author
Lucretia Pruitt – Social Media Strategist
Jason Falls — Social Media Explorer
Zena Weist — Brand Strategist
The better you are at the traditional stuff, you can translate it over to this othrer medium but you still have to do this traditional stuff. There’s a lot more behind this than just doing it, than just learning the lingo. You still have to get the business part of it right.
Social Media’s Value Targets
- Keep my faith in humanity
- Make me laugh (or sing)
- Inform me
- Teach me
- Inspire and challenge me
- Sell me
Most people should start more or less from the outside and work their way in.
Jason: Your central goal should be whatever your organization is trying to accomplish. “I don’t think Twitter is a marketing platform. I don’t think people should market on Twitter.”
Lucretia: Twitter can’t be a primary marketing tool, but if you’re building a long-term relationship with someone, there’s the repeat sale. It’s soft-skill marketing.
Chris: It’s marketing in a wider sense, of market creation. It’s not a direct sales tool. It’s a really good free focus group; people give ou opinions whether you ask for it or not.
Zena: It’s customer service, product research, continuing to build on that relationship. It’s more of a covnersation.
Jason: Conversational marketing is really what social media is. It’s a fantastic customer service platform.
Chris: Social media adds to the funnel you already have. “I have to pay a mortgage. I have to feed my kid.” Social media is addictive, fun, and chatty, but it does not replace good business.
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