www.inkthinkerblog.com — In my education training during college, I had to write dozens and dozens of objectives to accompany my lesson plans. Each objective had four parts:
A – audience. Who will be performing the objective?
B – the action to be performed. What’s the end result?
C – condition. In what way will the objective be accomplished?
D – degree. To what degree will the objective be accomplished?
Example: (C) Given a 100-word speed test in class, (A) the student (B)will type(D) at a rate of no less than 30 words per minute with fewer than four errors.
The main criteria for a strong objective are that it is specific and that it is measurable. “Students will type better” is neither specific nor measurable because. The example above, however, is both.
Chris Williams, over at The Blue Ferret Squeaks!, offers some tips for goal setting using the SMART model, which is very similar to the four-part formula for objectives.
How could you apply these concepts to your business and personal goals for 2007?
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Hi Kristen! Wanted to drop by and say thanks for the link. I read over your goal-setting criteria, and it struck me that they’d make good criteria for successful marketing copy too. Hope you don’t mind if I make a note. Happy holidays!
Chris Williams
The Blue Ferret Squeaks!
Hi, Chris. I absolutely agree. Whenever you’re writing any kind of objective, you always need to take into account what needs to happen and who’s going to make it happen — or you’ll seldom succeed in bringing it to fruition. I’m glad you pointed that out.
kk