(www.inkthinkerblog.com) — Last week, a new potential client asked me to bid on a project to create a 1,700-word landing page and two 1,000- to 1,500-word auto responders. The turnaround time was 4 days from receipt of project materials, and it was set commence in less than a week from the time the potential client first contacted me. Short notice + fast turnaround + ~3,000 words of copy = hefty rate. I thought my quote of a couple grand and change was reasonable, and debated whether I had actually quoted too low.
So imagine my surprise when the client replied that the project budget was $400. And imagine my relief that we were discussing this via e-mail so there was no shocked silence or horrified look to have to explain away. I pulled myself together and said,
If you’re really looking for more of an edit and reformat, I can definitely work with you on the price. However, $400 is not feasible for me given the time required to do all three pieces plus the fast turnaround. For a straight edit/rewrite of the landing page alone with no independent research, etc., I would typically charge $500. Do you have any flexibility in your budget? I would love to work with you on this, so I hope we can find a mutually agreeable price.
Several days later, I got a polite “Thanks, but no thanks.” No shock there.
Could I have used $400? Yes. But was $400 enough for me to give up four days to focus exclusively on this project at $100/day? No. It was tough, but I’m glad I didn’t do the project for that price. I would have hated myself for it, resented the client, and been miserable doing the work.
What’s your price bottom line? Mine fluctuates, but that one was decidedly on the wrong side of it.
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