(www.inkthinkerblog.com) — A couple of months ago I came across an awesome book on copyright, trademarks, permissions, and more for folks in the entertainment and media production industries, and it’s been in my “to blog” file ever since.
The Permission Seeker’s Guide Through the Legal Jungle: Clearing Copyrights, Trademarks and Other Rights for Entertainment and Media Productions
by Joy Butler
Here’s what Amazon has to say:
No media producer wants to be sued! – – Clearing rights means keeping your media production free of any material likely to spark legal action. The Permission Seeker’s Guide Through the Legal Jungle contains information useful to anyone who produces, acquires, distributes, or otherwise works with media productions. That includes authors, publishers, visual artists, musicians, tv producers, filmmakers, website owners, and software developers. Readers will find detailed guidance for seeking permission and clearing rights to use quotes, music, artwork, names, film clips, and many other protected materials. The book lays out copyright, trademark, privacy, defamation, and other laws relevant to clearing rights; offers money-saving and risk-minimizing techniques for licensing rights; and includes over fifty pages of resources and sample forms.
I spoke with author Joy Butler at an event with the Women’s National Book Association, and found her to be an outstanding resource. This book is a must-have for anyone seeking advice on how to use other people’s work without breaking the law.
Pick it up at Amazon for more than $6 off the cover price.
Contents Copyright © 2006-2014 Kristen King
(www.inkthinkerblog.com) — By now you’ve heard the buzz about Social Media Success Summit 2009. And if you haven’t, you’ve probably been living under a social media-free rock the last few weeks. :)
Before I tell you how this online event will speed your path to social media marketing success, let me share a story with you.
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PROOF SOCIAL MEDIA MARKETING WORKS…
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A few months ago, Michael Stelzner (the guy who wrote the book on white papers) surveyed about 900 social media marketers and wrote a report on how they use sites like Twitter, Facebook and LinkedIn. Only three days after releasing his report, Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, more than 15,000 people read it and hundreds posted comments.
Within two weeks, nearly 30,000 people had read his report, more than 100 media outlets and bloggers wrote about it (including me!), and it was reposted on Twitter more than 1500 times! He also was offered $30,000 to do some work directly resulting from the buzz around his report.
Almost overnight, he was being called a social media expert (a term he denies) and popular podcasters were trying to book airtime with him.
This all took place via social media. He simply leveraged the power of sites like Twitter, Facebook and LinkedIn to deliver the kind of results that would have cost him a fortune in the past. This didn’t cost him a dime, just his time.
Now the connection… The future of marketing is all about social media because it bypasses the middleman and allows you to rapidly connect with your clients and prospects! AND this presents an enormous opportunity for you.
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(www.inkthinkerblog.com) — Phew, it’s Friday. Are you done for the week, or will this be a working weekend? Here are some great reads to pass the time if you’re out of things to do today. (Ha!)
Contents Copyright © 2006-2014 Kristen King
(www.inkthinkerblog.com) — It’s almost the end of the week. How is your freelancing going? What do you need to finish by the end of the day tomorrow? And will any of these articles help?
Contents Copyright © 2006-2014 Kristen King
(www.inkthinkerblog.com) — Do you ever find it difficult to keep up with reading on your favorite blogs? I know I do! Here’s what’s caught my eye recently.
Contents Copyright © 2006-2014 Kristen King
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