2008 Postmortem, Part 2: Ch-ch-changes

86010_page_flippin.jpg(www.inkthinkerblog.com) — In addition to being something of a strange year, 2008 was also a transitional year for me and my business. I believe this played a big role in my goal attainment (or lack thereof). Change requires a lot of work, and oftentimes, a lot of paperwork. And if you don’t deal well with change and like to pretend it’s not happening by procrastinating, well, that can take up a lot of time. Which is kind of the point, but I digress.

So, changes in 2008:

  • I changed my business model. At the end of June, I went from a sole proprietorship (Kristen King Freelancing) to an LLC (Inkthinker Communications). Note to self: next time, wait for the end of a calendar year. Taxes are about to suck hardcore.
  • I did a lot more speaking engagements (but still didn’t get paid). Factor in preparation and planning, travel, delivery, and follow-up, and you have a lot of hours gone. Note to self: GET PAID.
  • I fired two regular clients, my long-term clinical research editing gig and my paid blogging gig, both of which finished up around the end of October. (I’ll post another day about why I decided to move on from these gigs.) Note to self: Stagger planned income loss so I have time to make it up.
  • I put a lot of eggs in the basket of another regular client, who I’m alarmed to see is responsible for 60% of my annual income. If that one goes down, we’re screwed.
  • I took steps to position myself to attract clients with deeper pockets, but I failed to follow through on aggressively marketing to those clients, which is a major contributing factor to having so many eggs in one basket, and vice versa.
  • I took on several long-term projects, some of which are still going on and draining my energy. Note to self: Plan better, be more firm on timelines in contracts, and be more disciplined about getting stuff off my desk faster.
  • I traveled far more than I usually do. Conferences, family emergencies, and vacations (relaxation? what’s that?) that were NOT part of my game plan really threw me for a loop. Note to self: Put things on the calendar farther ahead and allow more breathing room in the schedule.
  • I stopped keeping regular business hours. This one is pretty self-explanatory. I got loosey-goosey, which led to lots of procrastination and time wasting when I really should have been working and marketing and invoicing, etc.
  • I failed to adequately care for my health. Last year, I didn’t eat right, sleep enough, or do several other things I know I really need to do to be functioning at minimum levels, much less progress-oriented levels.

Although not all of these changes were necessarily bad things, I didn’t plan for them or deal with them as well as I could have. And the health thing, well, that’s just bad news for anyone.

What about you? Did you have any business or habit changes last year that you think had a significant effect on your business? Or any changes that could have if you hadn’t overcome them? Leave a comment.

Contents Copyright © 2006-2014 Kristen King

(image: Ricardo Colombo)

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2008 Postmortem, Part 1: Excuses, Excuses

(www.inkthinkerblog.com) — I don’t know about you, but for me, 2008 was a strange year. I started out with big expectations and a crazy idea, and I ended up around the same place I finished 2007. The difference between the end of 2007 and the end of 2008 is clarity. Let me explain.

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In 2007, I made about $70,000 and change from my full-time freelance career. If you’re a freelancer yourself, you don’t need me to tell you that that’s not all money in my pocket; that’s gross income. And I broke it all down in a post that tells exactly where that $70K came from (and where it went).

My goal for 2008 was to make $100K, and I started out strong in 2008 by working on my time management skills and freelance efficiency, consulting some experts, and trying to diversify my income sources. But at the end of the year, I ended up almost exactly where I was at the end of 2007. And when I say almost exactly, I mean within $500.

I would have been another $6,000 over, had it not been for an unexpected personal emergency that pushed an invoice into January instead of December, so technically I could argue that I improved, but let’s get real here: I didn’t even get close to my goal of $100K.

The thing is, even though it was $30K more than I made the previous year, it wouldn’t have actually been that much more in the scheme of things. It’s only $2,500 a month more, an extra $600 a week (with a 50-week year). That’s just 6 more billable hours every week. I could had pulled it off.

What happened? I got complacent, I got lazy, and I lost sight of my goal.

Yeah, 2008 was a tough year. It was the fifth anniversary of my brother’s death, which totally sucked. My internet access was virtually nonexistent for the entire month of January. I had a lingering illness that just would not quit over the summer and fall. We lost family members and friends to death. Our dogs began systematically destroying everything we own. My husband’s company closed and he was (still is!) out of a job. The economy tanked.

But none of those are reasons I couldn’t have met my goal. And I’m not being hard on myself here. Honest. In fact, I wish I had been harder on myself last year, when it would have made a difference. As it is, I’m bummed. No, two consecutive years of solid performance is nothing to sneeze at, especially during a recession. But I’m a girl who likes to strive to something more, to challenge myself, and in 2008, I didn’t do that. I let just enough be good enough.

Over the next few weeks, I’m going to talk about what I’m hoping going to do in 2009 to reverse the trend I’ve allowed to develop, and more about how the choices I made in 2008 contributed to the end result.

I’ll tell you now, though, one thing I’m doing to make a change this year is attending White Paper Success Summit 2009, which starts on February 3. I have always wanted to learn how to write white papers, and Michael Stelzner is the best in the biz. For me, registering for the Summit was a no-brainer, especially since I got so much out of Copywriting Success Summit 2008 over the summer. If you haven’t registered yet, now’s the time.

Contents Copyright © 2006-2014 Kristen King

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Freelance Contract Samples and Resources

663556_signature_sticker.jpg(www.inkthinkerblog.com) — It’s the constant plight of the independent freelancer: to contract or not to contract? Well, maybe that’s not quite the plight, because there should ALWAYS be a contract. But what should it include?

Here are some resources that may help.

What are your favorite contract resources? Leave a link in the comments!

Contents Copyright © 2006-2014 Kristen King

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Recommended Reading: Origins of 10 Familiar Phrases

(www.inkthinkerblog.com) — We writers are a curious bunch, no? If you’ve ever wondered about any of the following phrases, this article is for you:

  1. “At the drop of a hat”
  2. “Beat the tar out of”
  3. “Buckle down to work”
  4. “As fit as a fiddle”
  5. “To skin a cat”
  6. “Start from scratch”
  7. “Under the weather”
  8. “Paddywagon”
  9. “Kick the bucket”
  10. “Eating humble pie”

Any phrases that stump you? Leave them in the comments and we’ll see what we can find out.

Contents Copyright © 2006-2014 Kristen King

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Evidence of My Writerly Beginnings

(www.inkthinkerblog.com) — I started journaling at the age of 10 thanks to my fifth-grade teacher, Mrs. Shotwell. Everyone was required to journal for something like 20 minutes every day, but I quickly started sneaking my journal home for extra time.

Recording my life became a cherished habit, and I’ve recently started re-reading my journals from middle school and high school. Although the entries are alternately hilarious and poignant, few of them are actually about the practice of writing with the exception of brief remarks here and there about the progress of my novel (which, incidentally, I have never finished and need to revisit, because it actually didn’t totally suck!).

This particular entry and its continuation the following day struck me as particularly appropriate to share with my writing friends. [continue reading…]

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