If Bloggers Got Bailouts…

(www.inkthinkerblog.com) — …I’d be a rich girl thanks to MoneyPath! (And we all know I could use the bucks after the check I just wrote to get my data back from my failed computer. Good times, good times.)

They sent me this big fat novelty check for $13,055,720.00.

inkthinker bailout check

And speaking of big and fat, do my fingers look huge in this picture, or what?

Contents Copyright © 2006-2014 Kristen King

3 comments

Massive Computer Crash and Simultaneous Backup Failure (or, every writer’s worst nightmare)

broken shattered cracked glass window(www.inkthinkerblog.com) — Imagine this: It’s the night before a big deadline, about 10 p.m. You’re in the middle of attaching your revised, almost-final draft of a major proposal to an e-mail to your client when your computer freezes. You try everything you can think of to no avail, so you do a forced shut-down…and then your computer never turns back on. And inside, trapped, is the proposal you have been slaving over for weeks.

The one that’s due to the client tomorrow morning.

Yeah, that’s what happened to me last month. What would you have done? Me, well, I had a panic attack.

[click to continue…]

18 comments

On Blogging and Brand Dilution

brand trademark branding(www.inkthinkerblog.com) — If you’ve been an Inkthinker reader for any length of time, you know I’m all about the strong online presence as a key component of your personal and professional brand. But what happens when you spread yourself too thin online? And what can you do about it?

I found myself in this very same dilemma recently. Well, let’s back up a minute. I’ve had this dilemma for a while, but I didn’t realize it until recently. My writer pal Anne Wayman invited me to participate in Problogger’s 31 Days to Build a Better Blog project in April, and I quickly realized that I just did not have the time to keep up with it. But before that hit me, I tried to complete the first couple of exercises first, and Day 1 was my revelation moment. [click to continue…]

8 comments

Lunch with Peter Bowerman, Thursday 6/4, Tysons Corner, VA

(www.inkthinkerblog.com) — If you live in Northern Virginia, love freelance writing, and don’t have lunch plans on Thursday, June 4, shoot me an e-mail for an invite to lunch with me, the original well-fed writer Peter Bowerman, and some of our friends at a small Lebanese restaurant in Tysons Corner. Not sure how much space the restaurant has to accomodate us, so we’ll figure it out depending on the response. Hope to see some of the Inkthinker crew there!

Contents Copyright © 2006-2014 Kristen King

0 comments

SOBCon09 Day 2, Session 6 With Liz Strauss #SOBCon

(www.inkthinkerblog.com) — I’m at SOBCon09 in Chicago with @lizstrauss and @starbucker. I’m taking notes as people talk, so there will be typos; deal with it. Liz is up as the last official speaker of SOBCon09 and we’re talking about Negotiating Relationships: Growth Strategy Communication.

Until you put a label on a number, it’s just a number. We sometimes forget that when we’re in business. They have to have a label on them to mean anything. They’re kind of important things, but you have to get to the heart of the data for them to mean anything. Liz is going to give us 5 numbers to move us from the spreadsheets and the tools to 5 big-picture ideas on how to build or rebuild a product or company — because that’s what we’re really here to do.

[click to continue…]

5 comments

SOBCon09 Day 2, Session 5 with KD Paine #SOBCon

(www.inkthinkerblog.com) — I’m at SOBCon09 in Chicago with @lizstrauss and @starbucker. I’m taking notes as people talk, so there will be typos; deal with it. KD Paine (@kdpaine) is going to talk about the ROI (return on investment) of relationships.

You can’t manage what you can’t measure.

Reasons people don’t measure:

  • You’re afraid it will show that what you’re doing doesn’t work.
  • You’re afraid of what you’ll hear, but if you don’t listen, your enemies will hear.
  • You’re afraid you can’t justify your existence, but it’s not about justifying so much as improving.
  • You’re afraid you’ll be fired for presenting the wrong numbers… but if you present the wrong numbers you should be fired anyway.

Now it’s not about just one-way communication. It’s about listening to your customers. All research and measurement are are listening better. [click to continue…]

0 comments