“What we’ve got here is a major disconnect. Never before in the history of words has the demand for freelance writers been so high. Yet I constantly hear from copywriters, journalists, technical writers and copyeditors that ‘marketing’ is a four-letter word,” says Michael A. Stelzner, one of America’s top-paid freelance writers.
There’s plenty of work for the taking. According to a recent Junta42 study, 6 in 10 businesses are spending more for content production. The need for case studies, ebooks, newsletters, articles, websites, white papers and press releases is growing at an unprecedented rate.
For the writer who applies a few simple techniques, work is plentiful and money is good.
To land more work from higher-paying clients, Stelzner and 9 other top-billing freelancers suggest the following easy-to-employ tactics.
To be considered for the top 10, a blog must receive 2 nominations, but the winner is NOT decided on the total number of nominations. I suggest that you check to see if your nominee has received two votes already before you make your nomination and, if so, pick another favorite to expand the field.
www.inkthinkerblog.com — In Part 1 of the two-part Online Writer series, copywriter and communications consultant Kristen King, MPS, will give seminar attendees a soup-to-nuts picture of what it means to be a writer in the digital world. From staking out your piece of cyberspace with an effective writer website to using online tools to find work and secure new clients, King will equip you with the knowledge you need to make smart decisions about writing for online audiences and running your business with the help of the wild, wild Web.
Topics will include:
Websites, Blogs, and Social Media, Oh My! Your presence on the web
Finding Work (print and electronic) Online: Job boards, subscription services, and how to win the job
Paper vs. Pixels: What you need to know to write for online audiences
eBooks, Landing Pages, Auto-responders, and More: Work you may have never known existed
eLiterary Magazines: Finding them, submitting your work, and getting published
Attendance is limited to 15 students due to the hands-on nature of the course. Participants will be expected to collaborate in pairs or small groups throughout the day in interactive discussions, and will create personalized strategies in the final session of the day to guide their next steps.
(www.inkthinkerblog.com) — I’ve been working under the assumption here that Palin’s recent resignation speech from her post as governor of Alaska wasn’t written by a pro. If you’ve heard it, you understand why. But Vanity Fair took it a step further when they actually edited the speech for us.
(www.inkthinkerblog.com) — As a freelancer who largely refuses to attend face-to-face meetings, I spend a lot of my time on conference calls, especially during government proposal season (approximately May-August). Here are some of my favorite conference call musts, must-nots, and you’ve-got-to-be-kidding-mes from my experience and other freelancers’ recommendations.
1. Distribute a clear agenda in advance of the call and stick to it
Make sure all call participants know exactly what’s expected of the, and what will be covered and decided during the call to maximize the time available. Betsy Garman, publications and distance learning specialist at AACC, advises assigning roles ahead of time as well so people know what agenda points they’re responsible for. And don’t neglect the tech. “If you’re the call leader, be familiar with the technology — especially if you’re recording the call or using a moderator provided by the call company,” she says. Photographer Andrew Deci echoes Garman’s advice. “Conference calls are always better when there is a clearly identified ‘moderator,’ someone who can direct responses and ask questions,” Deci says.