www.inkthinkerblog.com — I posted this at my women’s business blog Biz Chicks Rule yesterday and thought you would enjoy it, too. (Of course you’re already a BCR reader, but this is for the OTHER folks who don’t religiously follow every word I publish online. You know the drill.)
I inserted a green arrow in the screenshot to show you where the problem lies. Here’s a closer look, highlighted by the yellow arrow:
Oy to the vey. Say it with me: SPELL CHECK. Do I even need to tell you how stupid these kinds of errors make you — and your business — look? I sincerely hope not!
Here are some of my favorite public oopses:
- “the figthing Irish” in an MSN ticker notice about Notre Dame football
- a recall of several thousand pounds of “tainted beef panties”
- “the final decision will be made at the desecration of your supervisor” in an e-mail from a boss I had in college
- “free unifrom with six-week class” in a flyer from a local karate school
Worst advertising typo you’ve ever seen (other than this one)? Leave a comment.
(screenshots from Biz Chicks Rule captured by yours truly)
Tags: women and business, women in business, women, woman, business, advertising, proofreading, embarrassing typo, advertising typo, typo in an ad, biz chicks rule, kristen king
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And “this” should be capitalized. That one spellcheck won’t catch.
I’m not complaining, though; companies like this one keep me busy with proofreading work!
MSNBC.com drives me crazy with their lack of proofreading! There are errors in their copy that makes it look sometimes like a 5th grader wrote it. It makes it hard to trust the reporting in a story when it has dumb errors like words missing, etc.
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Shoot…does this mean my beef panties are tainted? Do I get a refund from Beeftoria’s Secret?
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And for some reason there aren’t many proofreading openings around China–probably where most of the ads are designed now. I have a whole collection of poorly worded ads and such. Yesterday I saw the great advertising job on the Carrefour customer bus… “HARRY SHOPPING”
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@Cory – I’ll let them have “this” as a freebie if it’s not an “essential” word, but I would argue that it is, since we’re differentiating between THIS business and OTHER businesses. :)
@Nancy – I agree 100%.
@Jennifer – LOL
@Matt – Awesome!
Here is one for you. I was at a Radio Shack, and they had put a sign on a pair of speakers. It said “Great Base”. I tried to tell the clerk I spoke with that bass is not spelled base, but he looked at me like I was crazy.
A week later I saw that the sign was still there!